The Duke of York Inspiring Digital Enterprise Award (iDEA) is an international programme that helps people to develop digital, enterprise and employability skills for free, and enhances their chances in the job market.

iDEA for organisers

Anyone who organises cohorts of learners can be upgraded to Organiser Status so they can re-do badges as often as they like for CPD or live demos. Please contact us using the Organiser Code button to let us know who you are and what you need.


The iDEA team wants to support you and your learners and can help you access useful analytics of your students’ progress.

iDEA is very flexible and easy to work with. You don’t need specialist IT skills to run sessions because the modules (badges) are all self-explanatory. You can implement them as part of your schemes of work, or use them as an enrichment activity, for example.

Organisers can also facilitate iDEA workshops in community groups or as part of outreach programmes, and embed the programme as part of learning and development offerings. iDEA can also be integrated into digital inclusion and digital literacy initiatives.

iDEA for organisers
iDEA for organisers

Badges have been mapped against the UK National Curricula and the Skills Framework for the Information Age. This helps support teachers across a range of curriculum subjects including the three core areas of formal computing education: digital literacy, computer science and IT.

Many teachers are using iDEA resources as valuable CPD to become acquainted with key digital and enterprise skills and knowledge, for example about cloud computing and the Internet of Things.

Some iDEA badges are proving to be useful for teachers to demonstrate to OFSTED and other bodies that schools are meeting safeguarding requirements.

iDEA for organisers

The programme is completely free and accessible on any modern device, operating system and browser - so anyone can play and learn with iDEA digital badges anywhere they can get online.

People can do iDEA badges with their friends, on their own, or in facilitated environments.

Through iDEA’s series of online challenges, learners can win career-enhancing badges, unlock new opportunities and, ultimately, gain industry recognised awards that will help them to stand out from the crowd.


Supported By

The Prince Andrew Charitable Trust funds the initiatives that The Duke of York has created within his core areas of interest: Education and Skills, Entrepreneurship and Science, Technology and Engineering. The initiatives that The Prince Andrew Charitable Trust creates are made possible by the kind support of external donors and private sector partners.