Privacy Policy

The Duke of York Inspiring Digital Enterprise Award CIC (known as iDEA), is committed to protecting your information when you use our service or get involved with the project. This Privacy Policy explains how iDEA uses the personal information we collect about you.

Please read this privacy policy carefully and do not give personal information to us if you do not want it used in the ways described here.

Any personal information we collect will be handled in line with the Data Protection Act 1998 and other applicable laws. iDEA is registered in England at Buckingham Palace, London, SW1A 1AA.

Information we collect and how we use it

We collect personal information about you such as your name, email address, age band, user name and password, the time you spend on the site, your learning progress, your communications, and material you create and / or post on the website. We also process data from online forms and feedback completed by you and from other ways you communicate with us.

When you register, you will be asked for information which is used for the following purposes:

Your user name: this may be displayed publicly on the site and on leader boards. We use your user name in all emails generated by the website to protect your identity.

Your email address: this is not displayed publicly. It is used to send you emails with general news and updates, tell you about awards, competitions, events, and new badges available, send you newsletters, special offers, information about your progress, and invitations to join activities hosted by iDEA and trusted partner charities and events; to give you ongoing information on how to use the internet safely; to ask you for feedback to help us improve the site; and to help and support you.

Your age band: this is not displayed publicly. It will be used to help us to make sure that any communications we send you are relevant for your age range. We may also use this to work out whether we need to ask for your parent’s approval for you to use the site.

Your password: this is not displayed publicly. We use this information so that you can access to your iDEA account. If you ever forget it, just click on the 'don't remember your password?' link and we will help you.

We process your information so that you can use our platform to learn digital and enterprise skills, win badges and gain Bronze, Silver or Gold Inspiring Digital Enterprise Awards. You can then use these to display your achievements to potential employers or further and higher education colleges.

If you are under 13

If you are under 13, please provide your parent, guardian, carer or teacher’s name and email address so that we can make sure they are happy for you to use the site.

Who will see your personal information?

Selected iDEA staff may look at your performance to help make sure your learning route is tailored to your own preferences, interests and areas of enjoyment.

We may pass your personal information to companies who work on our behalf to process your data. They will safeguard your information for us under the Data Protection Act 1998.

Personal information will be processed unless or until you close your account, when your data will be anonymised and kept only for analysis purposes.

We do not trade, sell or rent your personal information with others.

We may pass your data on to the government, law enforcement agencies, courts and regulatory bodies when legally obliged to.


We are committed to making sure that your information is secure. To prevent unauthorised access, disclosure or unlawful processing we have put in place suitable technical and organisational procedures to safeguard and secure the information we collect online. We will do our very best to avoid a breach but sometimes they occur in spite of best efforts. We promise that if there is a breach we’ll do everything we can to make sure that you are affected as little as possible. Your data may be sent outside the European Economic Area (EEA). Where this is done, steps are taken to protect your information. By using the iDEA website, you agree that your information may be transferred, stored and processed outside the EEA.


We would like to email you general news and information about new products, promotions, prizes, event, competitions, leader boards and other information relating to iDEA and trusted partner charities and organisations closely associated with iDEA.

We shall only send you marketing communications based on your preferences. You may opt out at any time by emailing us at [email protected] Or you may just click the “unsubscribe” link on any marketing email we send you.

Use of cookies

We use cookies for functionality of the website, for marketing and for analysis. If you would like know more about cookies visit For specific information on how we use cookies, please click here

We may use Google Analytics Demographics and Interest Reporting. You can opt out of this by going to Google Analytics' currently available opt-outs.

Third party links

We include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site's policy towards visitor privacy and we cannot be responsible for their data protection while you visit such sites. You should always review their privacy policy before sending them any personal data.

Access to your information and correction

You have the right to ask for a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at [email protected] or write to us at the following address: iDEA CIC, Office of HRH The Duke of York, KG, Buckingham Palace, SW1A 1AA.

We want to make sure that your personal information is accurate and up to date. From time to time we’ll remind you to log in to update your own information.

Please contact us with any questions about our Privacy Policy or information we hold about you. Changes to this Privacy Policy

We may change the terms of this Privacy Policy at any time. When we make changes, we shall update the version number of the Privacy Policy and publish the latest version on the site. Please read this Privacy Policy whenever you visit the site. If you do not want your data to be used in the way the updated Privacy Policy sets out please do not use the site or submit personal data to us through it.

Privacy Policy Version 2. August 12th, 2016