The Duke of York Inspiring Digital Enterprise Award, known as iDEA is an international programme that helps you develop digital, enterprise and employability skills for free. Through our series of online challenges, you can win career-enhancing Badges, unlock new opportunities and, ultimately, gain industry-recognised Awards that help you stand out from the crowd.
iDEA allows those who may never have thought of themselves as an achiever to become just that.
iDEA is an accessible and sustainable education service that can empower and connect millions across the globe.
A new and different way for people to learn digital skills and showcase their achievement to potential employers.