For the Ambitious...

What's the big iDEA

iDEA is a programme that helps you develop digital and enterprise skills for free. Through our series of online challenges and events, you can win career-enhancing badges, unlock new opportunities and, ultimately, gain industry recognised awards that help you stand out from the crowd. iDEA is for anyone who wants to develop their skills.

Badge your brilliance

Discover skills you never knew you had and hone the ones you've already got by taking our online challenges. The challenges are split into four main categories, each with its own series of badges to be won - citizen, worker, maker and entrepreneur. As well as being fun, these badges will help you show off what you've learned and could, when the time comes, help you land the job you want.

Turn your learning into earning

When you've taken enough badges in each of the categories, you can gain the iDEA Bronze Award - a recognised symbol of your hard work, determination and skill. In time, you'll be able to take new challenges and badges that will unlock a Silver Award (from Summer 2018) and then, the ultimate prize, the iDEA Gold Award (from 2019). iDEA aspires to be the digital and enterprise equivalent of The Duke of Edinburgh Award.

Get Started

Supported By

The Prince Andrew Charitable Trust funds the initiatives that The Duke of York has created within his core areas of interest: Education and Skills, Entrepreneurship and Science, Technology and Engineering. The initiatives that The Prince Andrew Charitable Trust creates are made possible by the kind support of external donors and private sector partners.