For the Ambitious...

What's the big iDEA

iDEA is a programme that helps you develop digital, enterprise and employability skills for free. Through our series of online challenges and events, you can win career and life enhancing badges, unlock new opportunities and, ultimately, gain industry recognised awards that help you stand out from the crowd. iDEA is about lifelong learning, for anyone who wants to develop their skills. Our learners include school pupils, apprentices, business leaders, pensioners, students and community groups.

Badge your brilliance

Discover skills you never knew you had and hone the ones you've already got by taking our online challenges. The challenges are split into core categories, each with its own series of badges to be won - citizen, worker, maker, entrepreneur and gamer. As well as being fun, these badges will help you show off what you've learned and could, when the time comes, help you land the job you want.

Turn your learning into earning

When you've taken enough badges in each of the categories, you will be able to earn an Award - a recognised symbol of your hard work, determination and skill. At beginner level, you can achieve the Bronze Award; and when you have mastered the basics, you can work towards the Silver Award, which is set at intermediate level. iDEA aspires to be the digital and enterprise equivalent of The Duke of Edinburgh Award.


Supported By

The Prince Andrew Charitable Trust funds the initiatives that The Duke of York has created within his core areas of interest: Education and Skills, Entrepreneurship and Science, Technology and Engineering. The initiatives that The Prince Andrew Charitable Trust creates are made possible by the kind support of external donors and private sector partners.