For the Ambitious...

What's the big iDEA

iDEA is a national project that helps you badge your brilliance. Through our series of online challenges and events, you can win career-enhancing badges, unlock new opportunities and, ultimately, gain nationally recognised awards that help you stand out from the crowd.

Badge your brilliance

Discover skills you never knew you had and hone the ones you've already got by taking our online challenges. The challenges are split into four main categories, each with its own series of badges to be won - citizen, worker, maker and entrepreneur. As well as being fun, these badges will help you show off what you've learned and could, when the time comes, help you land the job you want.

Turn your learning into earning

When you've taken enough badges in each of the categories, you can gain iDEA Bronze Award - a recognised symbol of your hard work, determination and skill. You'll then be able to take new challenges and badges that will unlock a Silver Award and then, the ultimate prize, the iDEA Gold Award

Get Started

Supported By

The Prince Andrew Charitable Trust funds the initiatives that The Duke of York has created within his core areas of interest: Education and Skills, Entrepreneurship and Science, Technology and Engineering. The initiatives that The Prince Andrew Charitable Trust creates are made possible by the kind support of external donors and private sector partners.