The Duke of York Inspiring Digital Enterprise Award, known as iDEA is an international programme that helps you develop digital, enterprise and employability skills for free.
Through our series of online challenges, you can win career-enhancing badges, unlock new opportunities and, ultimately, gain industry-recognised Awards that help you stand out from the crowd.
As well as being fun, the badges on iDEA provide a visual acknowledgment of achievement.
With enough points, you can win industry-recognised Awards, and unlock Special Achievements.
Play and learn with iDEA digital badges for free, on any modern device, anywhere you can get online.
iDEA is the digital and enterprise equivalent of The Duke of Edinburgh’s Award. Bronze is beginner, Silver intermediate and Gold advanced. The iDEA Bronze Award and iDEA Silver Award are available now, and Gold will be released in due course.
iDEA allows those who may never have thought of themselves as an achiever to become just that.
iDEA is an accessible and sustainable education service that can empower and connect millions across the globe.
A new and different way for people to learn digital skills and showcase their achievement to potential employers.