Cookies Policy

Cookies are small data files that are sent to your browser from a website you visit.  They are stored on the device you are using to access the internet (like your computer’s hard drive, your mobile phone or your tablet).

We use cookies to perform a range of different tasks – they show us if you are logged in, for example, and remember your user name. Cookies also help us understand which of our web pages and badges are most popular and how you travel through our site. This helps us to arrange the content and layout of iDEA to improve your experience when you use our website.

Cookies also recognise computers that have been to our site before, or have been directed to us from elsewhere.   Cookies are not computer programmes and cannot be used to spread viruses or enter a computer’s hard drive.

Your browser may be pre-set to accept cookies, but you can choose whether or not to accept or decline cookies. Just visit the “manage cookies” section of to find out how to stop cookies being stored on your device.

The different types of cookies we use are:

Site Cookies

We use site cookies to keep you logged in, remember your preferences (such as the picture you pick on your profile), and manage our infrastructure.

Share Widgets

In the future, to help you share on social media, we may add share buttons onto pages around the site. These make it easy for users to share content with their friends through social networks. They allow you to bookmark our websites, blog, share, tweet and email content to a friend. When you click on one of these buttons, a cookie may be set by the service you have chosen to share content through. iDEA will not control these cookies.

Embedded Content

To add to our content, we sometimes embed photos, video content and widgets from websites such as YouTube and Twitter. As a result, when you visit a page containing this sort of content, you may be presented with cookies from these websites. iDEA does not control these cookies and you should check the relevant third party websites for more information.


We may use Google Analytics to see how well we are doing. Google Analytics uses cookies to collect information which helps us improve our website and advertising or marketing.

Google Analytics helps us understand how people navigate to our website, how they move around iDEA, how long they spend visiting various pages of our platform and how often they come back to our website. Google Analytics also helps us understand the different demographics of people who visit iDEA (such as their age, gender and interests).

Google Analytics also helps us track how well our digital marketing campaigns are doing.

Some examples of Google cookies are:

__utma This cookie is used to determine unique visitors to our site.

__utmb, __utmc These cookies work together to calculate the average length of time users spend on our site.

__utmz This cookie records information about how the page was reached (for example via a search engine result or a direct link).

For more details please see Google’s Cookie Policy

To stop Google Analytics tracking you on everybody’s websites including ours, please visit for more information.

We may also use Google Analytics Demographics and Interest Reporting. You can opt out of this by going to Google Analytics' currently available opt-outs.


We also use cookies and web beacons to help us understand how you respond to our emails, and to make sure their content is relevant to you. In future we may use cookies to help us with our digital marketing. When we do so, we’ll update this Cookie Policy to tell you what we are doing.

Cookie Policy Version 2. 12th August 2016