iDEA Featured on BBC's Rip Off Britain: Bridging the Digital Skills Gap

Tackling Digital Exclusion
The programme explored the critical issue of digital exclusion, highlighting a case where someone had unknowingly been driving without insurance after missing just ONE important email. This powerfully illustrates how the digital divide creates real-world consequences for those who aren't confident or regular internet users.

Elizabeth Anderson, CEO of the Digital Poverty Alliance, appeared on the show to discuss solutions for people who aren't confident or regular internet users. We were honoured that Elizabeth specifically recommended iDEA as a valuable resource for those looking to build their digital skills and confidence.

Free Skills for Everyone
This mention underscores exactly what we're passionate about at iDEA – helping everyone thrive with digital, for free. Our bite-sized badges are designed to be accessible to learners of all ages and backgrounds, from complete beginners to those looking to enhance specific skills.

Whether you're just getting started with email, wanting to stay safe online, or looking to explore more advanced digital topics, iDEA has something for you. Each module is interactive, engaging, and designed to build practical skills that make a real difference in everyday life.

Join the Digital Skills Journey
If you caught the programme or are visiting us for the first time after hearing about iDEA on Rip Off Britain, welcome! Getting started is simple – just create a free account and begin exploring our range of digital badges.

For those supporting friends or family members who struggle with technology, why not sit down together and explore iDEA's beginner-friendly badges? It's a supportive way to build confidence and essential skills in today's increasingly digital world.If you're working with community groups, schools, or other organisations looking to boost digital skills, iDEA offers free tools to help you manage and support cohorts of learners. Our platform makes it easy to track progress and celebrate achievements as a group. If you need any assistance getting started with iDEA for your organisation, our team is here to help—simply email [email protected].

We're proud to be part of the solution to digital exclusion in the UK and beyond, and grateful to Elizabeth Anderson, the Digital Poverty Alliance, and the BBC for highlighting our work.