iDEA Branding

Use of colour


The iDEA colour palette is bright, bold and colourful, with clearly defined category colours, and strong hero colours.

Main colours

These colours can be used interchangeably as background colours and key headline and body text.

Navy
CMYK 100, 90, 32, 22
RGB 35, 47, 94
HEX #2b315c

White
CMYK 0, 0, 0, 0
RGB 255, 255, 255
HEX #ffffff

Accent colours

Use sparingly if content needs to be subtly visually distinguished, but not as starkly as a category.

Muted Grey
CMYK 52, 41, 41, 24
RGB 199, 199, 199
HEX #777777

Category colours

Use to represent the different iDEA categories as either backgrounds or copy.

Citizen Blue
CMYK 72, 10, 3, 0
RGB 28, 173, 225
HEX #00b2e3

Worker Green
CMYK 61, 4, 95, 0
RGB 116, 179, 56
HEX #6abf4b

Maker Orange
CMYK 1, 42, 100, 0
RGB 245, 162, 0
HEX #ffa400

Entrepreneur Purple
CMYK 31, 69, 2, 0
RGB 185, 104, 165
HEX b968a5

Gamer Pink
CMYK 2, 89, 26, 0
RGB 229, 54, 115
HEX #e6427a

Independent Teal
CMYK 76, 4, 39, 0
RGB 0, 172, 169
HEX #00afaa

Award colours

Used to represent the different iDEA awards as either background colours or copy.

iDEA Bronze
CMYK 33, 34, 93, 17
RGB 164, 141, 41
HEX #a48d29

iDEA Silver
CMYK 44, 33, 28, 9
RGB 149, 153, 162
HEX #9599a2

iDEA Gold
CMYK 19, 36, 99, 8
RGB 200, 154, 9
HEX #c89a09

Transparencies used: 25%, 50%, 75%, 100%